techno-funda approach to "equity analysis"
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Equity Strategists 'Daily Newsletter' consists of mainly following columns:

  1. Market Commentary
  2. Intraday trades
  3. Equi QuickPick
  4. Derivative Pick
  5. Stock Watch
  6. Investment Pick
  7. Fundamental Pick
  8. Informed Gossip
  9. Knowledge Bank

In an endeavor to make Equity strategists more user friendly as well as profitable for our subscribers we have tried to explain the ways of using the various columns. We have also tried to give risk profile of trades given under various columns.

Market Commentary: This is usually divided into two parts viz, Market wrap up and outlook. Market wrap up as the name suggests gives a brief commentary on what happened on the particular trading day. Out look gives our analysis of what to expect on the trading day that follows. One also gets an overall outlook of the market both short as well as long term and we also try to tell which sectors to focus on. This tries to suggest the range of broader indices Sensex and Nifty.

Intraday Trades:
    (Holding Period: One day; Risk Profile: High Risk/Low Return)
This column contains three key support and resistance levels of the actively traded stocks. The main objective of this column is to provide some point of reference to day traders (who square off their position every day). We hope that following points would make this column easier to understand and easier and profitable to trade:

  • It generally contains those stocks that constitute the most active lists of the main bourse NSE
  • Three key supports (S1, S2, S3) and resistances (R1, R2, R3) are provided for all the stocks covered
  • Bold supports and resistances are relatively stronger supports and resistances and hence breaking these would require stronger force or momentum
  • Clear strategies are given for each stock every day for trading. Normally for sideways stocks “trade both sides” is given. This generally means that stock is likely to move between strong supports and strong resistance given for that particular stock. As a trader one should be looking to buy such stock when it reaches supports and sell when it moves to the resistances. We suggest the strong supports and resistances (bold ones) to be used for trading in such stocks. Tight and close stop losses must be kept for such trades. Remember these are intraday trades and any sort of news or rumor could induce higher volatility. Strategies such as Buy above, Sell below, Buy declines and Sell rallies are self-explanatory. For Buy declines and Sell rallies we suggest use of strong supports and strong resistance (Bold ones)
  • It has been observed that market gives strong trending moves usually between 1000 hrs- 1100hrs and then between 1430hrs –1530hrs.ie., in the first and last hour of trading. We strongly suggest that breakouts or breakdowns occurring within this time frame only are to be traded. This also means that breakouts or breakdowns occurring between 1100hrs-1430hrs are to be ignored
  • Our readers would appreciate the fact that these strategies take into account the historical data and any fundamental news or rumor about the market as a whole or about a particular stock originating during intraday trading could change the technical picture drastically. Traders are advised to use their own discretion and commonsense in such scenarios. These kinds of scenarios are rare but could demoralize a trader if not dealt with properly. We suggest use of stop losses to avoid major losses in such cases. Readers are also advised to call us for clarification if required whenever they find any major volatility
  • Any stock where Buy strategy is suggested should not be short sold even if it reaches a strong (bold) resistance. In such cases resistances should be seen as profit booking points and conversely for a stock with sell strategy no fresh buying is advised even at strong support
  • Remember this column only suggests intra day trades and so trader should be willing to take small profits as well as small losses on trades initiated. Intra day trades should not become long-term investments. THESE TRADES ARE ONLY FOR SWIFT AND NIMBLE FOOTED TRADERS AND ARE USUALLY IN THE HIGH RISK- LOW REWARD CATEGORY.

Equi QuickPick:
     (Holding Period: 1-5 days; Risk Profile: Low Risk/Low Return)
This column gives the swing or momentum trades with profits in 1-5 trading days. Here we give clear targets along with stop losses. We advise our subscribers to adhere to the stop losses. These trades usually follow short-term technical pattern breakouts or breakdowns. These trades are supposed to be over if the stop loss is hit or target is achieved.

Derivative Pick:
     (Holding Period: 3-30 days; Risk Profile: Medium Risk/Medium Return)
This column gives the swing or momentum trades with potential of 7-10% profits in 7-10 trading days. Here we give clear targets along with stop losses. We advise our subscribers to adhere to the stop losses. These trades usually follow short-term technical pattern breakouts or breakdowns. These trades are supposed to be over if the stop loss is hit or target is achieved.

These are usually medium risk-medium reward trades.

Stock Watch:
     (Holding Period: 1-3 months; Risk Profile: Low Risk/High Return)
These trades usually follow a broader and slightly medium term technical patterns. A chart depicting the pattern is shown along with the reasoning of investment. These trades have a potential of 10-20% profits over a period of one to one and a half month. Although there is nothing called sure fire trades in capital markets, we try to eliminate as many risks as possible while giving such trades. These trades qualify in Low risk- medium rewards category. We try to give a stop loss for such trades but these are quite loose and liberal.

Investment Picks:
     (Holding Period: 3-9 months; Risk Profile: Low Risk/Super Return)
Since doing a detailed fundamental analysis and its presentation takes time, we in order to avoid delay in giving information to our clients cover stocks on a fundamental basis initially in this column with a brief background and later cover it in detail in FUNDAMENTAL PICK column. Here also the holding period usually spans 3-9 months and would suit a long-term investor. This is a low risk-high reward trade and would potentially target at 35-50% returns.

Fundamental Picks:
     (Holding Period: One yeal plus; Risk Profile: Multibaggers)
All the above columns discussed above have more to do with technical analysis. This as the name suggests is totally on fundamental analysis. We try and provide on an average three companies a month as this requires an in depth analysis and insight into the working of the company. Subscribers are advised to go through the analysis as it is quite descriptive and self-explanatory in nature. Here the holding period usually spans 12 months and would suit a long-term investor. This is a low risk-high reward trade and would potentially look at 35-50% returns.

Informed Gossip:
     (Risk Profile: High Risk/High Return)

Knowledge Bank:
We firmly believe that there are three aspects to successful trading- analysis, money management and discipline. While all the above columns take care of the analysis, in knowledge bank we try and provide our subscribers with the articles on Money management and discipline that have an equal if not greater part to play in successful trading. These articles would appear off and on and we strongly suggest our subscribers to go through them and try and follow them practically.

Investment and trading in stock markets is fraught with risk but it could be very rewarding too if one analyses all risks and acts when risk reward ratio is highly favorable. We through our product- Equity Strategists endeavor to achieve this to the best of our abilities. But it has been observed that investment and trading are highly individualistic phenomenon as risk profile of every individual is different. So we advise our subscribers to use our product as a reference and guiding tool only and use only those columns that suit their risk profile.

We are always easily available for any clarifications, advise and are open to any constructive suggestions.